I recently taught at Storymakers Writer’s Conference about audiobook production via ACX. And one question I was asked was how to get narrators to even audition. I guess many of them are listing their books and no one is showing any interest in auditioning even if they send a message to the producer.
Top 3 reasons why you’re not getting auditions:
#1 You don’t understand the producer’s perspective in this, and when they understand stand that, they will likely have more auditions than they know what to do with. Watch this video to get the producer’s perspective from an actual producer:
#2 You don’t understand that on ACX, you basically have two industries coming together, which is seriously awesome if you ask me. ACX is giving actors the opportunity to earn royalties on books when they were almost always only paid for their time in the past. (Not even Jim Dale got royalties for Harry Potter!) This article in The New York Times explains this rather well: http://www.nytimes.com/2002/01/31/books/making-books-when-acting-speaks-volumes.html And independent authors rarely had the chance to ever see their books produced into audiobooks due to productions costs. ACX has opened those things up to actors and authors. And what a great opportunity it is!
#3 You’re not showing that you value the actor’s time, talents, and skill like you should. Getting continued payments on work already done is a wonderful thing and it’s why so many people want to be published authors. However, you’re basically asking an actor to believe in your book as much as you do when they didn’t even write it. You’re also asking them to do hours and hours worth of hard work that takes specific time, talent, and technical knowledge for free—risking not getting paid at all if the royalties don’t cover the production costs. You might try to argue that you wrote the book for free. But how much did it cost you to write the book? As far as I know, there is little if any cost to writing a novel, but there is cost in producing an audiobook. And would you expect a professional artist to produce an amazing cover for you without paying them? You know what your sales are like. Would a portion of the royalty be enough to make it worth the artist’s time? In most cases, probably not… But acting is an art and unfortunately many narrators have been burned on royalty share deals. So many of them will not do royalty share deals without some sort of compensation for their time. I mean how do you honestly expect them to even feed their families? If you just have your book listed as a royalty share deal, this is one reason why you are not getting auditions.
To finally get auditions, follow these simple steps:
#1 Don’t consider audiobook production until you have at least three books published and are making enough from royalties to fund all or most of the production cost. And yes, even if you traditionally published the book, you could have or might be able to get audiobook rights for your book. Being able to choose your own narrator is huge for success in this growing market, and the payout can be awesome. To be honestly, most publishers don’t care about the narrator chosen for your books, they just hire someone, and that someone might not suit your story. I’ve listened to several traditionally published audiobooks where the wrong narrator was chosen for the story, and I find it difficult to even finish listening.
#2 As you list your book, show producers that you value their time and talent by offering to either pay a decent rate for each finished hour, or offer a royalty share along with a slightly reduced rate for each finished hour. The budget for the project is what they look at first before they even consider auditioning. To do this, check both “Royalty Share” AND “Negotiated Hourly Rate” for the project’s budget. That way it will say “Royalty Share or Negotiated Hourly Rate” on the listing of your book.
#3 Don’t neglect the comments section. I see so many authors who leave this blank, but this is your chance to sell your story to the producer so they actually want to work on your book. Also make it clear that you have an open mind, that you consider them the expert, and that you want them to have some creative freedom as they perform.
#4 Have a marketing plan listed in the comments section too. If producers see that you’re willing to market this book, they’re more willing to work with you and even help you market the book.
#5 Find a great scene that shows tension and quality writing. Also make sure you have a male and female voice in the sample.
#6 Also remember that the most talented producers are actually in high demand and because of that, they don’t even have to audition if they don’t want to. However, many of them will take the time to audition if you’re offering to pay them, you display good writing in the audition sample, your Amazon rank and reviews look good, and you ask them to consider auditioning if they like what they see. So if you find one you really like, and you’ve heard their work before, then just message them about wanting to make an offer.
Note: ACX allows you to just make offers, but I think it’s best to message the producer first to see where your book would fit into their schedule. If you don’t do that, you will probably have to redo the offer.